# Target Market

The NE Play Ecosystem will cater to a diverse range of users within the digital gaming landscape. By integrating gaming, esports, online predictive gaming, opinion trading , and a loyalty exchange NE Play Ecosystem aims to attract a wide audience, from iGaming enthusiasts to newcomers to cryptocurrency, and provide them with captivating, safe, and enriching experiences.

## **iGaming Enthusiasts**

iGaming enthusiasts will find the NE Play Ecosystem particularly appealing due to its comprehensive range of gaming options, integration of NE Play Coin, and unified user experience across various platforms. By catering to the diverse needs and preferences of this demographic, NE Play will aim to become a leading destination for iGaming enthusiasts.

**Demographics:**

**Age:**

* The average age of iGaming enthusiasts is approximately 36.9 years. [\[12\]](https://env.media/igaming-incentives-study/)

**Gender:**

* The user pool contains a male majority, with a significant presence of female players who make up 30-40% of iGaming customers, with a preference for slots, bingo, and lotteries. [\[13\]](https://www.smorescience.com/gender-difference-in-igaming-do-women-gamble/)

## Esports Fans

For Esports fans, NE Play Ecosystem will offer interactive and immersive experiences tailored to their interests. By integrating with popular streaming platforms and providing unique engagement tools, the ecosystem will meet the needs of this growing audience.

**Demographics:**

**Age:**

* Millennials (25-41 years old) make up the largest segment of esports viewers at 50%. [\[14\]](https://abiosgaming.com/press/esports-fans-demographics-consumer-habits/)
* Gen Z (16-24 years old) represents 26% of esports fans. [\[15\]](https://www.colormatics.com/article/esports-audience-demographics/)
* Generation X (42-56 years old) accounts for 20% of the esports audience. [\[15\]](https://www.colormatics.com/article/esports-audience-demographics/)
* Baby Boomers (57 years+) constitute a smaller portion at 4%. [\[15\]](https://www.colormatics.com/article/esports-audience-demographics/)

**Gender:**

* Approximately 63% of esports viewers identify as male. [\[15\]](https://www.colormatics.com/article/esports-audience-demographics/)
* The number of women participating in esports is steadily increasing. [\[15\]](https://www.colormatics.com/article/esports-audience-demographics/)

## **Crypto and Web3 Enthusiasts**

Crypto and web3 enthusiasts are actively involved in the space, investing in digital assets and staying informed about the latest developments in the cryptocurrency market. NE Play Ecosystem will interest such users as it will offer a decentralised one-stop destination that will leverage blockchain to ensure transparency and security in all transactions.

**Demographics:**

**Age:**

* Millennials (25-41 years old) make up the largest segment of crypto enthusiasts, with 44.3% of crypto investors belonging to this age group. [\[16\]](https://www.colormatics.com/article/crypto-advertising-how-to-target-cryptocurrency-users/)
* Gen X (42-56 years old) accounts for 28.6% of crypto investors. [\[17\]](https://forumpay.com/blog/cryptoworld/crypto-spending-report-summarized%EF%BF%BC/)
* Gen Z (16-24 years old) represents 17.8% of crypto investors. [\[17\]](https://forumpay.com/blog/cryptoworld/crypto-spending-report-summarized%EF%BF%BC/)
* Baby Boomers (57 years+) make up 8.2% of crypto investors. [\[17\]](https://forumpay.com/blog/cryptoworld/crypto-spending-report-summarized%EF%BF%BC/)

**Gender**:

* 91.2% of crypto users are male, however, there is a growth in women investing and working in cryptocurrency. [\[17\]](https://forumpay.com/blog/cryptoworld/crypto-spending-report-summarized%EF%BF%BC/)

## **Influencers and Content Creators**

The NE Play Ecosystem will attract influencers and content creators, including popular esports influencers, professional athletes, professional e-gamers, and casual players. These creators connect with a wide range of audiences and are looking for innovative ways to engage their followers and monetise their content. By offering platforms that integrate gaming and opinion contracts influencers will have new opportunities to connect with their followers and generate income.

**Demographics:**

**Age:**

* Millennials (25-41 years old) make up 44.3% of the creator economy. [\[18\]](https://www.wpbeginner.com/research/creator-economy-statistics-that-will-blow-you-away/)
* Gen Z (16-24 years old) represents 17.8% of content creators. [\[19\]](https://academyofanimatedart.com/gaming-statistics/)

**Gender:**

* 51.9% of content creators are women, while 48.1% are men. [\[19\]](https://academyofanimatedart.com/gaming-statistics/)
* 69% of YouTube influencers are women, followed by men at 31%. [\[19\]](https://academyofanimatedart.com/gaming-statistics/)

## **Gaming Operators**

NE Play Ecosystem will equip gaming operators with cutting-edge solutions to boost user engagement and streamline their operations. Gaming operators will be able to adopt an affiliate model where they can offer users the ability to convert their reward points into NE Play Coins, attracting a larger customer base. NE Play will help operators offer more versatile and rewarding experiences and attract a larger pool of users.

## **Crypto Curious**

NE Play Ecosystem will provide an accessible and rewarding entry point for the crypto curious, easing the transition from web2 space to the web3 world. Through highly engaging games and experiences, along with integrated platforms for value creation, the ecosystem will offer multiple options for users to continually participate. The ecosystem will offer multiple opportunities to earn, hold, and spend NE Play Coin, making it easier for individuals to engage with digital assets. Through user-friendly interfaces and targeted content creation, the NE Play Ecosystem will empower these users to explore the world of cryptocurrency with confidence and convenience.
